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Speculation is mounting that Apple’s next iPhone could cost $1,200 or more


There are a lot of rumors and reports that point to Apple launching a redesigned iPhone this fall with a screen that takes up almost the whole front of the telephone. But if you want one this fall, you ought to start saving up now.

Throughout the end of the week, Apple fans and users started to seriously discuss the possibility that the next iPhone could cost a lot — some people have even speculated that some more-expensive models could hit $1,500.  The current iPhone 7 starts at $649 for the entry-level model.


The most recent round of iPhone value hypothesis was prodded by the essayist and podcaster John Gruber, who had predicted that the gold version of the first Apple Watch would cost $9,999 or more — and when it came out, it did.

Gruber simply did a near post about iPhone evaluating for the new iPhone expected this fall. His takeaway: “$1,500 as a starting price is probably way too high. But I think $1,200 is quite likely as the starting price, with the high-end model at $1,300 or $1,400.”

Gruber’s rationale is sound, and even though he’s known to be close with Phil Schiller, Apple’s marketing senior vice president, he says he has no inside Apple information on the pricing.

He’s likewise not the primary individual to propose the upgraded iPhone is getting a value climb. It has been glided in a report from Fast Company and by examiners from firms including Credit Suisse.

Gruber contends that when Apple dispatches an iPhone, it must have the capacity to make a huge number of them, which means Apple sometimes can’t include as many next-generation, cutting-edge components as its competitors can.

Some of those components are hard to make in volumes of tens of millions; sometimes, there simply aren’t enough of them.

If Apple somehow happened to dispatch a costly iPhone, the expanded cost would pack request down, enabling Apple to take more risks and include more features and parts that might be hard to include if it needed to make hundreds of millions of the same iPhone.

So instead of delaying a full launch because there aren’t enough next-generation OLED screens, Apple would maintain its margins of 30% to 40% and introduce a new iPhone model priced at over $1,000, which it could call “Pro” or “Edition.”

Gruber composes:

“It sounds to me like the OLED iPhone is a phone which Apple can’t make 40 million of per quarter, at least not today. And if that’s true, that means it should be more expensive. Not should in any moral sense, but simply because that’s how the principle of supply and demand works. When supply is constrained, and demand is high, prices go higher. The higher prices alleviate demand.”

Apple wouldn’t shoot itself in the foot by discharging just a single new, fiercely costly iPhone this fall. Current bits of gossip, basically from the connected to KGI Securities Examiner Ming-Chi Kuo, suggest that Apple will launch two other phones that are more affordable alongside the redesigned iPhone.

These two gadgets could look more like the iPhone 7 and 7 Plus, and they would presumably stay near them in cost — nearer to $700 than $1,000. According to Kuo, these phones will have LCD screens, which are abundant.

The OLED iPhone is going to be the one that Apple fans want.  So on the off chance that you have your heart set on one, it’s a great opportunity to begin setting aside. Apple usually announces new iPhone models at a media event in September.

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