Speedo USA and Ralph Lauren reported Monday they would no more support Ryan Lochte taking after disclosures that the swimmer created a tale about being burglarized at gunpoint amid the Rio Olympics.
The swimwear brand expressed that the organization “cannot condone behavior that is counter to the values this brand has long stood for,” and that it trusts Lochte “learns from this experience.”
Lochte said Monday that he was “glad” of what he had accomplished with the brand. “I regard Speedo’s choice and am appreciative for the open doors that our association has managed me throughout the years,” he said in an announcement to People.
The official response regarding our sponsorship of Ryan Lochte. pic.twitter.com/0DdP2RyceD
— Speedo USA (@SpeedoUSA) August 22, 2016
Ralph Lauren said that its support deal with Lochte was particularly for the 2016 Games and that it would not renew his agreement, as per CNN. The organization stated in an announcement that it “continues to sponsor the U.S. Olympic and Paralympic Team and the values proudly that its athletes embody.”
Before that declaration, Ralph Lauren had removed Lochte’s picture from the “Meet Our Athletes” page on its site. Complex reported Sunday.
Another of Lochte’s backers, Syneron-Candela, which manufactures laser-based hair-removal devices, in addition to other things, additionally said Monday it would stop its organization with the swimmer.
“We hold our employees to high standards,” the company said in a release, “and we expect the same of our business partners.”
But it isn’t all terrible news for Lochte. The CEO of Airwave, a Japanese sleeping pad maker, told Bloomberg a week ago the organization didn’t plan to drop him.
“I respect the athletic performance of Ryan, and as long as he is a respectable athlete, he will remain the U.S. ambassador for Airwave as long as our partnership agreement remains valid,” Motokuni Takaoka wrote in an email. “We are focused on supporting Team USA and our support to them will remain the same.”
Lochte conceded Saturday that he overstated an anecdote about being looted at gunpoint in Rio de Janeiro with three other American swimmers, while powers exposed the entire record as a lie.
Brazilian sources told ABC News on Thursday that surveillance video from that night indicated one of the swimmers battling with a service station security watch and making harm a restroom. Lochte and other swimmers seem tipsy and untidy in the observation footage.